Nothing like a short film, used to advertise a tire brand, to remind you to conform to a gender stereotype.
The film starts out with the dude putting on his new branded tires, and the woman is having her tires put on by a man in a bike shop.
MAN: Wheelie poppin' speedy risk taking fixed gear rider with a tan and athletic body.
WOMAN: Slow riding color coordinated cruiser rider with an obscured face riding separate from traffic.
And never the two shall meet.
I mean, they could have at least showed her riding with no hands or skidding with the coaster brake or something.