More thoughts on Cycle Chic

By : Lowrah · July 28, 2012

The Cycle Chic movement is perplexing to me.  I enjoyed the conversation that Elly Blue had with Elly Kristin Tieche in Momentum Magazine back in October, especially the points that Elly (I respect you as a professional, but is it cool if we are on a first name basis, E.B.?) made about cycle chic objectifying women and instead of getting more women on bikes, is focusing more on making us conscious of our body image while riding.  Elly revisits this topic in a recent post over at her blog, Taking the Lane.

I hypothesize that Cycle Chic’s true message and appeal is at its base, at least in North America, is that it seeks to normalize a gendered code of conduct that, sadly, still holds considerable appeal among both sexes. Its message is that bicycling can be a means of, rather than a barrier to, conforming to a certain set of standards of gender and class stereotypes. Access to these standards is far from universal.

In order to truly break down barriers to bicycling, it’s necessary to understand what those barriers are; which requires listening to people, rather than mocking them. It will also require, perhaps to the chagrin of Cycle Chic purists, a whole hell of a lot of activism. I don’t know about Denmark, but here in the US there’s a lot of work to be done on multiple fronts of gender parity and cycling policy, from the floors of community bike shops to the halls of Congress. Great things can certainly be achieved while wearing high heels, but never solely by doing so.

I really encourage you to visit Taking the Lane and read the rest of what Elly has to say.  And please, read the comments!  There are some really interesting discussions happening around the complex Cycle Chic movement, feminism, safety... what do you think??

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Perplexing is a great word to describe the phenomenon of cycle chic.  I think the problem, however, is not that it caters to women who want to be fashionable while riding (I can give you a long list of survey respondents who cited cycling impacting their physical appearance as a barrier to doing it more often, i.e. commuting to work, as well as friends of mine who are high femme for whom it is very important to look super-femmed-out-cute all the time) but that cycle chic projects an image that that is what all female cyclists look like/strive for, etc.  Anytime one treats a diverse group of people as homogenous it is problematic.  Thinking about most of the cycling ads I have seen that portray women do so as long-haired flowy dressed high-femmes or sporty-but-not-TOO-sporty women in white or pink or teal or some other "femme" colored lycra.  Oh, and pretty much never any women of color or older women or larger women.  Once in a while there will be someone with a child, but that is rare.  That's cool; skinny high-femme slightly sporty women exist and should be represented, but it takes all types.   Vary it up, cycling industry!  Variations in preferences between among different groups of women is just as great as between women and men (and that's just assuming a gender binary...). 
Posted by QBG on
Great points, QBG.  I think we all agree that treating women like a homogenous bunch of fashion-concerned femmes is a pretty narrow and alienating way of approaching the market.  And AMEN SISTER about there not being enough (read: any) women of color or older women or larger women or .... the list goes on.  I always feel like the industry does not diversify the female images they use because they are all for the male gaze anyway.  Like a Victoria Secret catalog or something.
Posted by Lowrah on


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